Great British Food Christmas 2024

Homepride flour is one of Britain’s most cherished brands and provides premium quality flour to Britain’s home bakers. This year they reach a fantastic milestone; celebrating Fred’s 60th birthday. The iconic character, Fred, is Homepride’s Chief Flour Grader. His charming smile has been gracing Homepride flour bags since 1964, when he featured on TV screens up and down the country, entering people’s homes and hearts, and establishing the Homepride Intherange • Pre-sieved Plain Flour, 1.5kg • Pre-sieved Self Raising Flour, 1.5kg • Strong White Bread Flour 1kg • Homepride Superior Sponge Flour 1kg • Homepride 00’ Extra Fine Plain Flour 1kg Homepride is available in ASDA, Morrisons, Waitrose, Ocado & Sainsbury’s and online at homepridebaking.co.uk BRITISH FOOD HEROES We celebrate as British Icon, Homepride Flour’s Fred, celebrates his 60th birthday CelebratewithFred To mark the 60th birthday celebration, Homepride is rolling out special limited- edition anniversary bags of flour with a competition to win a hand signed canvas print of Fred himself, created by super-fan and artist Mark Mason. Homepride is also selling special anniversary flour storage tins on Fred’s highly sought after collectables shop. Fred has also been out and about on a national cake hunt. He travelled up and down the country, visiting London, Bath, Cardiff and Edinburgh, sampling the local bakes in preparation for his birthday party. Fred is celebrating with a party at a Big Bake Event, where his friends and fans will ‘get their bake on’ in the stylish 12-station baking tent and create a birthday cake as a homage to Fred. homepridebaking.co.uk brand as a British baking tradition. Fred is more than just a face on a bag of flour; he’s a cherished symbol of warmth and quintessentially British family values. Fred is passionate about baking and ensures only the finest ingredients go into Homepride flour, which is milled in the UK and made from 100% British wheat. Homepride’s unique sieving process creates a finer, smoother and lighter flour. AN I CON FOR GENE RAT IONS Fred has played a role and featured in many memories for people over the past 60 years. He has ushered countless families through their first cake-baking adventures and is the key ingredient in tradition-laden recipes, passed down through generations. Fred is Homepride’s very own baking superstar and even has his own official fan club, ‘Friends of Homepride Fred’ founded by Jennifer Woodward, an avid Fred and memorabilia collector. Fred inspires creativity in more than just baking. Homepride recently reached out to school children with a ‘Let’s Paint Fred’ competition, judged by the artist Mark Mason, an avid Fred fan. Mark’s first memory of Fred came from being a young child playing with a Fred flour shaker in his family home. Since then, he’s painted the iconic Fred in his works of art. He also runs a popular art club for children called Forge Cottage Art Club. Limited-editionflour tins forbaking enthusiasts Fred, Homepride’s beloved Chief Flour Grader, whisked his way into the nation’s kitchens and hearts 60 years ago. This limited-edition anniversary tin celebrates this nostalgic occasion and will keep your flour beautifully fresh, ready for your favourite recipes. It’s designed to hold 1.5kg flour and comes in two cheerful designs. A staple addition to every baker’s kitchen. Introductory offer £5.99, homepridebaking.co.uk 111 greatbr i t i shfoodawards.com GBF PROMOT ION